Especially in the design and technology space...
A giant ship's engine failed. The ship's owners tried one 'professional' after another, but none of them could figure out how to fix the broken engine.
Then they brought in a man who had been repairing ships since he was a child.
He carried a large bag of tools and immediately went to work. He inspected the engine very carefully, from top to bottom.
The two owners of the ship watched this man, hoping that he would know what to do. After checking things, the old man reached into his bag and took out a small hammer. He gently tapped something. Instantly, the engine came to life. He carefully put away his hammer and the engine was fixed!!!
A week later, the owners received an invoice from the old man for $10,000.
What?! The owners shouted. “He hardly did anything..!!”.
So they wrote to the man; “Please send us an itemized invoice.”
The man sent an invoice:
Knock with a hammer. = $2.00
Knowing where to knock. =
$9,998.00
Effort is important, but experience and knowing where to direct that effort make all the difference.
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